TheBreath®

A Revolutionary Air-Purifying Fabric by Anemotech®

Introduction to TheBreath®

Anemotech®, an innovative Italian company founded in 2014, is dedicated to enhancing human life quality by purifying the air we breathe. At the forefront of this mission is TheBreath®, a groundbreaking technology designed to absorb, disaggregate, and neutralize harmful air pollutants in both indoor and outdoor environments. This fabric works passively—requiring no energy source—making it a sustainable solution to contemporary air quality challenges.

TheBreath® is the first fabric able to retain and disintegrate the harmful particles present in the air, exploiting their natural movement.

The Technology Behind TheBreath®

Composition: 3-Layer Structure

TheBreath® is crafted from three complementary layers that work together to purify the air:

  • Front Layer:
    • Printable
    • Bacteriostatic & antiviral
    • Facilitates air transpiration, ensuring smooth airflow for pollutant capture
  • Core Layer:
    • Activated carbon mesh
    • Absorbs and disaggregates harmful pollutant molecules
    • Effectively eliminates odors, creating a fresher environment
  • Back Layer:
    • Printable
    • Bacteriostatic properties to maintain cleanliness

The natural movement of air enables the fabric to passively capture pollutants without needing fans, electricity, or any ventilation systems.

Key Benefits

  • Biocidal & Anti-bacterial: Eliminates up to 98.7% of viral load, providing a cleaner environment.
  • Odor-eliminating: Goes beyond masking odors—it neutralizes them completely.
  • Energy-free: No electricity required, reducing overall environmental impact.
  • Eco-friendly: Made from recyclable polyester materials, promoting sustainability.

Certified Performance

TheBreath® delivers impressive purification results, as shown by its absorption rates:

  • VOC’s: Up to 97.2%
  • Toluene: Up to 97.2%
  • Heptane: Up to 96.8%
  • Formaldehyde: Up to 92.2%
  • Sulfur Oxides (SO₂): Up to 91.5%
  • Nitrogen Dioxide (NO₂): Up to 86.8%
  • Benzene: Up to 62%

Certifications include:

  • ISO 16000-9
  • UNI 11247
  • ANSI/AHAM AC-1-2002
  • ISO 18184:2019

Indoor Applications

Perfect for a variety of indoor environments, TheBreath® improves air quality while also serving as an aesthetic enhancement:

  • Applications: Offices, banks, hospitals, schools, gyms, homes
  • Functional & Decorative: TheBreath® can be printed with educational or decorative graphics to complement any interior design.
  • Air Purification: Reduces pollutants like NOX, SOX, Benzene, and VOCs
  • Performance: 1 sqm of TheBreath® can purify up to 30 sqm of indoor space.

Notable Installations:

  • Banca Generali (676 panels across multiple locations)
  • GUNA Pharmaceuticals
  • Vittorino da Feltre School, Piacenza

Outdoor Applications

TheBreath® extends its capabilities to outdoor applications, purifying air in urban and commercial spaces:

  • Uses: Large advertisement billboards, fencing systems, urban infrastructure
  • Invisible yet Effective: Installed behind printed PVC banners, TheBreath® remains unobtrusive while purifying the air through the natural chimney effect.
  • Environmental Impact:
    • 10 sqm of TheBreath® fabric annually neutralizes emissions from 1,450 diesel cars
    • Purifies the output from 3,625 petrol cars
    • Offsets emissions from 15 industrial boilers
theBreath

Creative & Commercial Uses

Corporate Social Responsibility (CSR)

  • Enhances brand image and supports ESG goals
  • Demonstrates commitment to employee well-being

Customizable Design

  • Printable surface for branding, educational visuals, or art
  • Used in various products like t-shirts (Kloters’ RepAir), strollers (Peg Perego), and public art installations.

Key Projects:

  • Urban Vision: Europe’s first green advertising agency
  • Kengo Kuma: Origami-based air-purifying installation at Milan Design Week
  • Peg Perego: Children’s products made with TheBreath®

Construction & Installation Details

Indoor Panels:

  • Wall-mounted, utilizing air movement for purification
  • Carbon mesh layer replaceable every 18 months

Outdoor Cartridges:

  • Standard size: 1.6m x 5.1m (customizable length)
  • Installation: Behind billboards using clamps or springs

Specifications:

  • Weight: 450–800g/m²
  • Thickness: 3–5mm
  • Max Dimensions: 1.5m x 80m
  • Temperature Range: -30°C to +100°C
  • Air permeability: >1700 l/m²/s @ 200 Pa

TheBreath Overview

Awards & Recognition

  • Sette Green Awards – Università Politecnica delle Marche (2016)
  • Start-Up of Green Economy – Anemotech ranked among top 10 Italian green start-ups
  • National Award for Young Innovators – Montecitorio, Italy
  • Mario Unnia Award: Ideas & Future – Borsa Italiana, Milan

Press & Publications

TheBreath® has been featured in major outlets, highlighting its impact on air quality and health:

  • American Journal of Environmental Sciences
  • London News Online featured its effectiveness at Leicester Square
  • RAI3, Adnkronos, and more highlighted its health benefits

Use Cases & Sectors

  • Schools: Clean air with educational graphics
  • Automotive: Interior air purification
  • Childcare: Strollers and baby gear
  • Residential Design: Stylish air-cleaning decor
  • Corporate Offices: Health compliance and CSR
  • Construction Sites: Low-emission fencing
  • Street Furniture: Integrated pollution control in cities

Get More information about theBreath

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